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商品編號： 9-613-048 出版日期： 2012/10/16 作者姓名： Shih, Willy;Chien, Chen-Fu 商品類別： Other 商品規格： 11p 再版日期： 2013/08/12 地域： Taiwan 產業： Telecommunications;Semiconductors;Hardware & fasteners;Information technology consulting services;Media & telecommunications 個案年度： 2011 - 2012
商品敘述：
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world''s largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies and reduced the entry barriers for small firms to utilize the latest technology. In acting as an aggregator, it was also able to capture scale benefits. But it saw a change in the market coming as a major systems house customer came to GUC directly. Did this mean that it was enabling competition with TSMC''s most important customers? Was it fostering disintermediation, and what did this portend for the future shape of the industry?
涵蓋領域：
Value networks;Innovation;Adoption;Complex systems;Horizontal integration;Integration planning;Information technology;Vertical integration;Technology;Innovation focused strategy;Information management;Competitive strategy;Corporate strategy;Management;Barriers to entry;Communication;Disintermediation;Strategy;Platforms
相關資料：
Case Teaching Note, (5-613-086), 16p, by Willy Shih
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